KOTINOSCASE STUDY
Kotinos is an Olympic trainer. It provides champion level services to its clients and wanted a look that matched that same champion level. Kotinos takes its name and identity from Greek mythology; in the ancient Olympic games, the winner would receive an olive wreath called a kotinos.
The logo reconstructs the olive wreath into a less expected and more memorable configuration. Greek letters are used, drawing inspiration from the ancient games. The brand’s colors are a reminder that Kotinos athletes are not just your average competitor; they are champion level athletes, striving for gold. full style guide |
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