Rent A Van

CASE STUDY

Rent A Van provides rental vans for camping, weekend getaways, honeymoons and cross country adventures. Its visual identity has a retro look that takes its cue from the 1970's. The brand speaks to a generation looking for an adventure out there.

The slab serif typeface echoes the geometry of the logos, but differs in the lack of curvature. The color pallet is bright, fun and draws from popular colors of the 70's. full style guide