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  • Branding
    • Calvary Chapel Southeast
    • Kotinos
    • Rent A Van
    • The Warehouse
    • Northwest Boards
    • Row River's Edge Photography
    • Thermaltake
  • Typography
    • 423 Communities
    • Personal
  • About
  • Social Media
    • Instagram
    • Linkedin
    • YouTube
  • Contact

thermaltake

CASE STUDY
After acquiring several companies, Thermaltake's brand had become inconsistent. Its entire visual identity needed an overhaul. Thermaltake wanted a high octane and industrial look. It wanted a visual identity that portrayed their new slogan of premium industrial tech.

A bright orange and red were kept as the main colors. They promote the feeling of the electric heat of a high performance machine. The idea of the Tsink logo mark was derived from a heat sink and a hood ornament. Rift was selected as the typeface for its high performance vehicle look. The italic font also emphasizes the energy of the brand and products. full style guide
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